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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. For example, Flash content, Javascript and images are invisible to search engines.

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Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. They are talking about your industry, and you quickly realize that some of those you've just met are potential future customers.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In The lines between display ads, search and social are blurring rapidly. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads? s content network.

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More of the Best Website Marketing Tools

WebMarketCentral

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Note that this tool works much better with IE than with FireFox.

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ).

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

I was moving super fast when redoing our company’s logo in 2007. Today’s logos appear in browser bars, online ads, in print and display advertising, and more. We considered lots of things before signing off on a final pick, but I didn’t test it in all contexts. And I got burned.

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Best of 2007: SEO Keyword Research Tools

WebMarketCentral

Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month. Here are some of the best tools for conducting keyword research and building a search phrase list.