Customer Experience Matrix

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Vista Makes It Easier to Build Ad Hoc Display Networks

Customer Experience Matrix

I chose not to stand in line for a copy, but BusinessWeek tells me that Vista’s greatest consumer benefit will be easier access to digital content (“ The Real Value of Vista ”, BusinessWeek , February 5, 2007). One example they give is a wireless application that automatically discovers digital picture frames and sends them images to display.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Again, there was already one transaction: Silverpop/Vtrenz in 2007. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

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Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Back in 2007, my main complaint was that Tableau lacked a data engine. These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., Ah, I knew them when. What really matters from a user perspective is that the product itself has matured.

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Centrifuge Systems Offers Powerful, Flexible Link Analysis

Customer Experience Matrix

Results can then be displayed from multiple perspectives including tables, link maps, charts (bar, line, pie, etc.), Centrifuge was founded in 2007 and has multiple government clients, plus a few in private industry. Links between data elements are also defined by dragging fields into place.

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How Do You Justify a Personalized Billboard?

Customer Experience Matrix

Yesterday’s The New York Times reported on personalized billboard messages directed at Mini Cooper owners identified by RFID tags in their key fobs (“Billboards That Know You By Name”, January 29, 2007, Business Day, page 3). But it does raise some interesting issues. I'm not talking about safety and privacy.