Email Personalization Tip: Improve Response Rates
Anything Goes Marketing
NOVEMBER 11, 2007
link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". UPDATE 11/14/2007: This example is an internal campaign that my company ran. An "FW" was added to the subject line for the follow up email to make it look like the email was forwarded on from the account manager.
100 
Let's personalize your content