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Vista Makes It Easier to Build Ad Hoc Display Networks

Customer Experience Matrix

chose not to stand in line for a copy, but BusinessWeek tells me that Vista’s greatest consumer benefit will be easier access to digital content (“ The Real Value of Vista ”, BusinessWeek , February 5, 2007). One example they give is a wireless application that automatically discovers digital picture frames and sends them images to display. I’ll freely admit that my first thought on reading this was, “There’s a perfect example of the Client X Client notion of slots.” OK, I’m obsessed. People probably are not interested in displaying advertisements on their personal picture frames.


How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Before someone divulges personal information, you need to earn that trust and providing valuable information first without first displaying a form may be a better way to go (I'll let you determine this from your testing). Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Now what? Chad H.

How to Improve Your Email Newsletter

Anything Goes Marketing

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like ) that you use. Email Newsletter 2.0

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Lexus is taking this further by using similar storefront displays that allow passer-bys to "fix" the cars using body movements. Have you ever been miffed when trying to test out a product from a website? That isn't what I want! want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! back to the microsite.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

Mini USA has just come up with a brilliant campaign in which custom messages on billboards are displayed to Mini owners as they drive by. You can even display quotes and facts and figures about the company. Yes, it's been a while but it's taken some time for my wife and I to settle into our new place. digress. blog is like a company in many ways. This is just plain stupid. Chad H.

Data Visualization Is Just One Part of a Dashboard System

Customer Experience Matrix

Dashboard systems must gather data from source systems; transform and consolidate it; place it in structures suited for high-speed display and analysis; identify patterns, correlations and exceptions; and make it accessible to different users within the constraints of user interests, skills and authorizations. So users should focus their attention on the underlying capabilities and not be distracted by display alone. Although I haven’t researched the dashboard products in depth, even a cursory glance at their Web sites suggests they vary widely in these areas.

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show. Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page. Chad H.

A Small But Useful Thought

Customer Experience Matrix

Nothing earth-shattering to report, but I did come across one idea worth sharing. I saw a couple of examples where a dashboard graph displayed two measures that represent trade-offs: say, inventory level vs. out-of-stock conditions, or call center time per call vs. call center cross-sell revenue. I’ve been continuing my research into marketing performance measurement. Showing two compensatory metrics together at least ensures the implicit trade-off is visible. But just showing the net value alone would hide the underlying changes in the business.

How Do You Justify a Personalized Billboard?

Customer Experience Matrix

Yesterday’s The New York Times reported on personalized billboard messages directed at Mini Cooper owners identified by RFID tags in their key fobs (“Billboards That Know You By Name”, January 29, 2007, Business Day, page 3). Since Mini Cooper owners sign up to participate, and not much beyond their name is displayed, it’s hard to consider the program invasive. This will be a tiny fraction of the time, so the billboards will usually display their conventional messages, which are worth whatever they’re worth. But it does raise some interesting issues.

What Makes QlikTech So Good: A Concrete Example

Customer Experience Matrix

Finally, the SQL user must display the final results in a report. Continuing with Friday’s thought , it’s worth giving a concrete example of what QlikTech makes easy. Let’s look at the cross-sell report I mentioned on Thursday. This report answers a common marketing question: which products do customers tend to purchase together, and how do customers who purchase particular combinations of products behave? (Ok, two questions.) The report this begins with a set of transaction records coded with a Customer ID, Product ID, and Revenue. But the mechanics are quite different.

Autonomy Ultraseek Argues There's More to Search Than You-Know-Who

Customer Experience Matrix

In the case of balanced scorecards, you just need something to display the data—fancy dashboard-style interfaces are possible but not really the point. In case I didn’t make myself clear yesterday , my conclusion about balanced scorecard software is that the systems themselves are not very interesting, even though the concept itself can be extremely valuable. There’s nothing wrong with that: payroll software also isn’t very interesting, but people care deeply that it works correctly. Nor is there much mystery about the underlying technology. Contrast this with text search systems.

One Big Button is Built

Customer Experience Matrix

Since the button label can be a formula, I ended up calculating the estimated value of the opportunities and displaying “How can I add $2,620,707 more profit?” If that doesn’t get their attention, I don’t know what will. I did go ahead and implement the “One Big Button” opportunity analysis in my sample LTV system (see last week's posts for details). As expected, it took about a day’s work, mostly checking that the calculations were correct. That still left the challenge of finding report layouts that lead users through the results. There is no one right way to do that, of course.

Email Tip - How to Improve Open Rates

Anything Goes Marketing

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. b. AutoPreview is not the only place that this text is displayed. To add a message that will only appear in the AutoPreview but not when the email is viewed, add in code to your email that will display a tiny blank image. Marketing Sherpa left out a few key items: a. don't know about you but I quickly scan this and delete any emails that are junk or that I could care less about. don't need any more junk stinking up my inbox. Chad H.

ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

This makes it harder to grasp what’s actually going on from the customer viewpoint. (On the other hand, the Web systems can usually drill down to display the actual pages themselves, which ClickFox does not. I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems. The value jumps right out,” according to John. Essentially, they build a conceptual map of the system. Web systems also deal with higher data volumes than IVRs.)

Speed-trap and SAS Promise More Accurate Web Analytics

Customer Experience Matrix

This code activates when the page is loaded and sends a record of a displayed contents to a server, where it is stored for analysis. But there does seem to be something more to the speed-trap solution, since speed-trap captures details about the contents displayed and user events such as mouse clicks. But the release and related brochure make clear that heart of the offering is Web analytics technology from a British firm named speed-trap. Speed-trap employs what it says is a uniquely accurate technology to capture detailed customer behavior on a Web site.

Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

Both work similarly: place code snippets in slots on the Web page where the personalized content will appear; when the page is loaded, send visitor information to a hosted server; run server-side rules to select the content; then return the selection to the Web page for display. I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Both types of products tailor Web contents to individual visitors. The difference is in how they select the contents.

Convincing Managers to Care about Customer Value Measures

Customer Experience Matrix

The Customer Experience Matrix provides tools to track the flow of customers through product purchase and use stages, to see the specific treatments they receive, and to display individual event histories to an agent or self-service system as an interaction occurs. I spoke earlier this week at the DAMA International Symposium and Wilshire Meta-Data Conference , which serves a primarily technical audience of data modelers and architects. The correct (if cliched) response is that different managers have different needs, so you have to address each person appropriately. better forecasting.

Old Spice, New Marketing Strategy

Anything Goes Marketing

It's not like a normal site that just displays information. While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. How are they doing it? The Old Spice Experience Old Spice has created a few sites to take note of. The first site is a microsite called Experience Old Spice (a nice play on words). What do you see when you first get there? Thanks Professor Stewart. like it!

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

This means they can be hidden within the lifetime value calculation and not displayed in most reports. Yesterday I began discussing the uses of Lifetime Value models. The first set of applications use the model outputs themselves—the actual estimates of Lifetime Value for individual customers or customer groups. But in many ways, the components that go into those estimates are more useful than the final values. Today we’ll look at them. All lifetime value calculations ultimately boil down to the same formula: lifetime revenue minus lifetime costs. This is a key point. years good or bad?

Tips for Fixing Email Template Code Problems Infographic

Puzzle Marketer

If you’re going to use heavy background images, you’ll get support from Outlook 2000 and 2003 but not Outlook 2007, 2010, or 2013. Background images aren’t supported in Outlook versions 2007 or later. If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. Seems a little overkill, no?

Helpful SEM Advice from MarketingSherpa


The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. For more MarketingSherpa advice on landing pages, you may want to check out this excerpt from their 2007 Landing Page Handbook (or spring for the $497 full copy ). Make buttons big—you should be able to see them from six feet away from your monitor.

More of the Best Website Marketing Tools


Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

New on WebMarketCentral: Marketing Careers and Events


The Marketing Events calendar features marketing-related event dates and descriptions from around the world, displayed by week and frequently updated. Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events.


Web 2.0 Social Tagging Sites, Part 2: The Worst


Registration page displayed this error: "Disabled - check back soon." Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 social tagging sites to avoid. Please use another or click 'password forgotten.'" error.

Top Internet Advertising Networks


ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Strictly B2C. Also B2C-focused. Now owned by AOL.

B2C 1

Best of 2007: SEO Analysis Tools


Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage.


Best of 2007: SEO Keyword Research Tools


Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month. Here are some of the best tools for conducting keyword research and building a search phrase list.

Best of 2007: Amusing and Creative Marketing Stuff


It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. What's going on here? Does Sex Sell?

The Business Value of Virtual Desktops

The ROI Guy

With this feature, users can access their virtual desktops remotely from a traditional PC, thin client or re-purposed computer using a remote display protocol. Managing desktop PC environments remains costly in most IT environments. First, most PCs are on a schedule to be ripped and replaced every 3 years, requiring a recurring hardware investment and labor to be budgeted to affect the change. Even more so, PCs continue to place a management burden on the IT organization. As one example of the PC burden, the average PC user in these surveys generated 8.4 Hardware deployment - $7.00


How to Use Webrings for eMarketing

My Travels on the Net

How to Find Webrings There are a couple of ways to access a webring Some are displayed in list format while with others when you land on a page that is part of a webring there is a link to the next website in the ring. What is a webring? webring is a group of websites and/or blogs linked together by topic or interest. In each webring, member websites band together into linked circles. So far they're used primarily for hobbies and special interests but as is the case with social networking, they will quickly catch on in the business community. Let me know if you start a webring.

The Business Value of Virtual Desktops

Tom Pisello

With this feature, users can access their virtual desktops remotely from a traditional PC, thin client or re-purposed computer using a remote display protocol. Managing desktop PC environments remains costly in most IT environments. First, most PCs are on a schedule to be ripped and replaced every 3 years, requiring a recurring hardware investment and labor to be budgeted to affect the change. Even more so, PCs continue to place a management burden on the IT organization. As one example of the PC burden, the average PC user in these surveys generated 8.4 Hardware deployment - $7.00

The Google Sandbox Scoop

My Travels on the Net

What happens is that when you launch a new website, Google watches it for several months before displaying it in search results. Google started the sandbox to make sure that websites they display in the search results are “real” websites and not just link farms or websites with duplicate content. If you've launched a new website in the last couple of years, whether you know it or not you've encountered the Google Sandbox. This can be a big negative for a new company or an existing company using a new domain name. œGoogle Sandbox” is a rather euphemistic phrase.

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites


indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. 1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.

The Future of the Internet Isn’t the Web


Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. ” Steve Jobs introducing the iPhone in 2007. The first touchscreen-operated iPhones went on sale in June 2007, followed by the first Android-powered phones the following year. “This is a revolution of the first order.”

Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.

Best of 2007: News Articles on Social Media Marketing


On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. Social media (blogs, podcasts, forums) and social networking sites ( Digg , , StumbleUpon , Searchles , etc.) You walk over to say "hi" and your customer invites you to join them, and introduces you to the others.

A Shortish History of Online Video


By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. Television changed that.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook   Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions.


Spice Up Your Emails With Animated GIFs

Vertical Response

GIFs can loop endlessly or only display a few sequences of the animation. Are you trying to display how a product works? For example, Kate Spade used a GIF to display the same handbag in different colors options. 4. Windows Phone 7 and Outlook 2007, 2010, and 2013 don’t support the animation. Are you bored with your email marketing? Does it lack pizazz?

Gmail Superstars

Buzz Marketing for Technology

If I superstar my emails on my desktop version of gmail, all that gets displayed on blackberry is the yellow star. #. January 2007. February 2007. March 2007. April 2007. May 2007. June 2007. July 2007. August 2007. September 2007. October 2007. November 2007. December 2007. An unofficial blog that watches Googles latest attempts to move your operating system online. Google Operating System. Unofficial news and tips about Google. Sunday, July 13, 2008. Gmail Superstars. Labels: Gmail. 15 comments. cry. #.