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Online Persuasion: What Do Clients Say?

Writing on the Web

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Add this to Ning. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Share this on del.icio.us.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.