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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. December 2007. November 2007. October 2007. September 2007. Enterprise 2.0 has challenged preconceptions and created innovative products. community is uniquely prepared to solve. webservices.

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

Its really great to see this much interest and excitement about information overload and IORG. Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." December 2007.

Research 100
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Content Marketing with Stories: Better than Facts

Writing on the Web

Good stories are what make a blog interesting and fun to read. A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). They may or may not inspire us to take hope-filled action to better our lives.

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The information processing view of humanity

Buzz Marketing for Technology

However a fair chunk of my time was catching up with extremely interesting people such as Sheen Levine , Euan Semple , Dean Collins , Mike Jackson , Napier Collyns , Eric Best , Shannon Clark , JD Lasica , John Maloney , and Ben Metcalfe. m particularly interested in working out effective approaches to capturing whatâ??s For now, Iâ??ll

Web 2.0 100
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Best of 2007: Cool Online Tools

WebMarketCentral

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interesting post detailing 10 “secrets&# for effective blogger outreach. This list was initially created in 2007, but has been updated periodically since then. Blogger Outreach. Blogger Relations by Sourcing Innovation. Good advice, and if you like this post, you may also find value in How to Get Coverage in Blogs – Really.

PR 100