The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. You can also customize yourself the role if the default ones don’t fit. d.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Common sense, obviously, but it just helped me see my workload in a different way.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Customer Experience Matrix

FEBRUARY 21, 2007

So it seems that JetBlue is handling the public relations part of this quite admirably. Personally, I’d rather they hand me a coupon for a stiff drink, which is what I really need after that trip. I survived nine hours on the tarmac on JetBlue flight 1099, February 14, 2007.” will the amount be correct?

Marketing Management 120

Marketing Management Mobile Advertising Public Relations Sample 120

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

FEBRUARY 28, 2007

It’s the driver and the crew that make the difference. Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. It’s the driver and the crew that make the difference.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

OCTOBER 19, 2006

There is a difference. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. There is a difference. Are you currently sending your sales team qualified leads or merely inquiries?

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JULY 5, 2007

That eassy taught how to bring an group of musicians with different styles together (soon to be people and ideas) to make an audience believe in what you were playing. The variety tactics we use now different but the overall process of selling ideas is virtually the same.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Your mileage may vary, your attorney may advise different language and these may not be the droids you seek.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Hubspot

MAY 29, 2015

farmers grew 57% more kale in 2012 than they did in 2007. As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. Here's Berger's advice: "Many people think that sharing today is quite different from what it was 20 years ago.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. In my opinion, this is the difference between good or great. Too many cooks can spoil the dinner. (PS

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

SEPTEMBER 9, 2018

Less altruistic reasons commonly include driving site traffic or revenue streams or to hone speaking and interviewing skills (on a personal level). That number may not be as trivial for an individual looking to build a personal brand. Our personalities balanced each other well. I once put soap in my son’s mouth after he swore.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

WebMarketCentral

SEPTEMBER 10, 2007

We thought about making the advertising promotional in nature and engage consumers who would like to receive personalized offers at various retailers. We thought long and hard about what we could do that would be different from all the rewards programs out there and decided to incorporate our passion for non-profits into the business model.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Whats the Difference? Appeal to a higher power: The person's manager or a company executive. Case Studies. Content Marketing. Sales Materials.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Convince & Convert

MAY 26, 2010

I think about these things about social media as well — * Are we making a difference? * I think about these things about social media as well — * Are we making a difference? * Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Do people like this? * Do people like this? *

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Biznology

JUNE 14, 2016

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). Check, check, check, check, and check!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook rolled out their iPhone app in August, 2007. But back to MySpace.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. One person is. bpcares&#. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Martech

FEBRUARY 25, 2022

Built-in Litmus integration enables marketers with a Litmus account to preview different email clients, including Gmail, Outlook, and iPhone and Android platforms, and receives reports such as geo-location (including city, state, and country), and average engagement time and preferred email client or device. Click here to download!

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118