Trending Sources

8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

Hubspot

Think about what happened in 2007, for instance. For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. In the post below, I'll go through four of the major web trends that have changed since 2007. A lot can happen in eight years.

The Interview as Sony False Flag Publicity Stunt

Biznology

personally don’t believe a single thing surrounding the Sony Pictures Entertainment fiasco, from the #GOP hacks to the threats of a 9/11-like attack on movie theaters that screen Seth Rogen and James Franco’s North Korean comedy “The Interview.” “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. Extreme PR ?

Viral 106

Is Personalization Creepy? 6 Experts Weigh In

Hubspot

You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Here''s what they had to say.

Personalize, Challenge & Engage

The ROI Guy

This is best illustrated by a great story from the book Neuromarketing: If you drop a frog into a pot of boiling water it’s mind quickly recognizes the difference in temperatures and jumps to safety. Our old brains are no different, and need to see contrast in order to “get it”. You have two options 1. Receive a sure $800 that I am offering you 2. So why do most select the sure bet?

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal.

PRMeetsMarketing Weekly Articles: December 14, 2007

PR Meets Marketing

And personally, I liked Joshua's tips!  . As Rohit states: " Free or not free, if your blog ends up having a different voice than what your audience expects, then you may need to come to a similar realization about your blog."    . Better late than never - here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . What Consumers Really Use Media - Via KD Paine's blog , I saw this tidbit about Ketchum's new survey. The survey highlights where consumers turn to for information and advice.

PRMeetsMarketing Weekly Articles: November 8, 2007

PR Meets Marketing

She analyzed writing from three different CEO blogs and brought up some interesting points.     . Personally, just more ways to have information overload =). Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues: Dell Pulling Out All the Stops - According to Now Is Gone, Dell is taking social media/conversation a step further with the launch of Dell Shares - an investment relations related blog. Maybe transparency and conversation is currency for this economy. Hmmm, consider buying some Dell stock.    . Very nifty indeed.

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. With a powerful personal network, it seems so much easier to become all our potential will allow. 25 Comments to “Six Steps to a Remarkably Powerful, Personal Network&#. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 2007.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Owyang, Godin, and Mann on SAP Social Media Webcast – Business Using Social Media One blogger’s passing proves Twitter is a snapshot at real life » Power to the people – a subtle point for marketers The marketing buzz word in 2007 is community. Chris Brogan makes a good point about power and the social media tools available for the individual to increase their personal power. Subtle difference that will enhance the participation for any marketer evaluating what social media means to their company. What should I do?

Marketing Edge

Marketing Edge

Social media is like having babies » Harvey Mackay’s guide to building relationships – it works offline and online Time 15:40 I know we like to talk about technology here on most days, but today we’re taking a different tact. He did it with relationships — caring relationships based on truly getting to know the other person. There is a webinar on the Mackay 66 on Dec. 3, 2007. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Subscribe to our podcast « Is technology too fast or are we too slow?

Marketing Edge

Marketing Edge

Another angle is the practice of paying bloggers, which some say is no different than paying ghostwriters of a book. All of the above will be tested during the next couple of years as society continues to use social networks and other sites that have “word of mouth&# -like components. A key to figuring out how business can use social media is to understand why social media is different than any other media. The blogosphere has had millions participate because of a need to be recognized, even by just one other person. What should I do? Social media is a movement.

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

Personally, Ive never seen closed-loop feedback suddenly erupt as a result of software. We need to realize that marketers and sales people often have very different ideas on what data is valuable. think Anderson does a nice job explaining some of different ways that closed loop marketing adds value and contributes to sales and marketing teamwork. It just doesnt happen.

CRM 2

PR Relationships:Update on Online Reputation

PR Meets Marketing

OK - I previously wrote about how to manage my many online personalities  here and here.  With that type of churn, you're expecting only a person to be in their current job an average of less than 2 years. still need to learn more about Facebook, but I'm starting to understand how Facebook differs from LinkedIn. In the end, PR is about relationships. View My LinkedIn Profile.

Email and Video: Tactics you can use Today

Anything Goes Marketing

While the image in the email looks like the video will play directly in the email, that's actually not the case and not recommended as email clients (what you use to read your emails) render emails differently. This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. You can't get more personal then this!

Let the 2008 Trend Lists Begin

PR Meets Marketing

through great content and tags, and spending the time for back-and-forth dialog that adds value), then that person's company and product/service will benefit from indirect association with that expertise. 3. PR professionals will reach out to bloggers in different ways, beyond just pitching press releases. The question is how does this truly impact PR? The biggest and strongest (e.g.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. What’s lead nurturing? hope you can make it. calls.My

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew. Besides the planning involved, it's crucial to ensure that both marketing and sales really understand the different parts of the program to maximize it's full effect. Still here? Did I mention it was free? Happy reading!

B2B 2

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation Blog

That eassy taught how to bring an group of musicians with different styles together (soon to be people and ideas) to make an audience believe in what you were playing. The variety tactics we use now different but the overall process of selling ideas is virtually the same. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation Blog

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Develop a marketing program that helps the sales team sell at a personal level. Understand.

B2B Lead Generation Blog: On giving away ideas

B2B Lead Generation Blog

It’s the driver and the crew that make the difference. Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. It’s the driver and the crew that make the difference. They provide too much information. to generate leads."

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. There really are different best practices for each of these. Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Now what? Chad H.

Tracking RSS Feeds

PR Meets Marketing

However, RSS feeds are not representative of a person requesting the information , but rather how you set up the feeds to refresh the information. Give each subscriber an unique identifier : There are different ways to track unique users but I recommend reading posts on  Ask Leo  and ongoing   as they provide in-depth information on the various ways. Much better than I can.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. You almost feel like a celebrity because your the only one of your friends or family that are getting personalized message on a humongous billboard. I'm looking out my window at the Best Buy across the street which is also a distraction.

B2B 2

Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Here's a video on how to use YouTube (notice the subtle way that this person uses markets himself with this helpful video) Chad H. It turns out that someone had recorded a speaking engagement in which my father had introduced the main speaker.

Marketing Edge

Marketing Edge

In his comments, he posts the following: Peter Sciretta says : November 26th, 2007 at 2:21 am Eric, Just to clarify: The story was corrected two minutes after you posted your comment (the posting log says 12:18), this was long before Will read the story or posted his comment. Share on StumbleUpon Tags: Blog errors , Blogs wrong , Disney This entry was posted on Monday, November 26th, 2007 at 9:01 am and is filed under blogging , new media. Scott Monty Says: November 26th, 2007 at 11:20 am I agree wholeheartedly with John. What should I do? Watch what Disney does. Nothing.

Marketing Edge

Marketing Edge

18, will no longer be accepting uploads to consumer or personal accounts. What is striking to me is how many different ways video is being used on the Web; some technologies offer overlapping capabilities, and others are focused on a specific niche. Share on StumbleUpon Tags: Brightcove , Dan Rayburn , Proclaim , Seesmic , Streaming Media This entry was posted on Monday, December 17th, 2007 at 9:18 am and is filed under new media , video. Albert Maruggi Says: December 20th, 2007 at 6:25 am Saul, thanks for the comment. I’m a old TV anchor/reporter.

Marketing Edge

Marketing Edge

It hit home that this forum, Twitter, and other forms of social media are different than most communications media that have come before. Share on StumbleUpon Tags: Marc Orchant , relationships This entry was posted on Wednesday, December 12th, 2007 at 7:03 am and is filed under blogging , blogs , mirco blogging , social media. One Response to “One blogger’s passing proves Twitter is a snapshot at real life&# Bryan Person, The Bryper Blog Says: December 12th, 2007 at 8:20 am Well said, Albert. What should I do? said a prayer for his family and friends.

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

Products that sold two installations over the past three years might have added another six in 2007. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. Plus, as we’re all tired of hearing, customers have higher expectations for personalized treatments and competitive pressures continue to increase. I’d still argue that the presence of knowledgeable buyers is the really critical variable. Back to NCDM.

API 2

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. have personally worked with tables larger than 60 million rows, and QlikTech literature mentions an installation of 300 million rows. For example, customer records from different systems often can only be linked through complex matching techniques because there is no shared key such as a universal customer ID. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? That said, let’s talk about what QlikTech is good at.

PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

PS - I wouldn't equate PR/media coverage as an ad spend - each achieves a different purpose and are approached differently. As Ideablob awards $10,000 each month to a winning idea and entrepreneur, I envision Advanta highlighting the location, idea and personal background of each winner for coverage. What would be powerful is having personal video diaries of the winners' reaction to winning and how they are leveraging the awards to progress their ideas. So I received an interesting pitch today (my first, yeah!) from Erick of Advanta. PR Pitch and Overall Program.

Sales Lead Generation Cycle: PR's Role

PR Meets Marketing

This is based partially on my personal PR experience, and some insights drawn from reading MarketingSherpa's recent report and other sources. Qualified Lead: Even if that person proactively came to your website and requested more information, you want to confirm that the person is truly interested in considering your company. Webinars, podcasts, and videos (not the viral type) are ways to educate your leads, while creating a personal connection with your company. Our goal as PR professionals is to determine how our efforts impact the company's objectives.

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

Different parameters can be assigned to customers in different segments. Holtom argues that the difference in results between next-day response and real time (which Timeframe does not support) is not worth the extra cost, particularly since few if any banks can share and react to events across all channels in real time. My own explanation has long been that most banks cannot act on the leads these systems generate: either they lack the contact management systems or cannot convince personal bankers to make the calls. Some vendors have agreed.

PR Pitch Review: Advanta’s Ideablob Part 2

PR Meets Marketing

In just a quick spot check of some users; however, most don't seem to have added much personal info. The questions are filtered by different categories. Problem - no answers to question of the day. 7.        Mimic Explore section: I don't know why the format for Advise is different from Explore, but having the same organization structure across the site would minimize confusion. As I mentioned previously I would like to see something that will pull me in deeper on a personal level. I previously posted about the PR pitch and program around Advanta's Ideablob.com site.