Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising
Golden Spiral
AUGUST 4, 2022
Government regulators worldwide are concerned about potential monopolistic abuse. 61% did not appreciate that online services may be more efficient because of increased access to personal data. Of course, this data is extremely valuable to advertisers, as it helps them target precisely the right person. Ever since Google’s $3.1
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