Remove customer
article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Sales and marketing headcounts have increased to generate new customers. Customer needs can shift quickly.

article thumbnail

The 10 most fascinating people in B2B Marketing in 2015

Biznology

In 2007, he took the initiative of starting a professional association around the subject, and gathering up more than 9,100 members over the years, receiving 123,000 visits in 2015. Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration. Great job, Mark!