WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world. Here's our conversation. It was a good choice.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. I obtained a patent on the process in early 2007 and EchoQuote was born. WMC: Who do you target, that is, who is your ideal or typical client?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 14, 2007

After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. I also learned that the family business (custom trailer manufacturing) wasn't for me. 4) Terry Peterson, VP of Customer Service, SoftBrands. 1) My mother. Not only one of the wisest people I've ever known, but also one of the smartest.

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Blogger Tagging Social Media Planning 20

WebMarketCentral

JUNE 16, 2008

In other words, technology has enabled your "market" to avoid your message and get information straight from your customers. Meanwhile, what several hot products—iPods, DVRs and satellite radio—have in common is that they enable consumers to avoid commercials.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. And don't forget to put the keyword theme in other search engine friendly areas of the page, like the title element, heading and alt text."

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

SEPTEMBER 10, 2007

We developed the application, lined up the merchants, and launched in May of 2007 with iBakeSale.com. We realized nobody else was doing this and that it was a good twist/opportunity that could help us gain traction with consumers. It's been growing ever since. JT: Great question, we get this one a lot.

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Advertising Agencies Blogger Paid Search Agency Loyalty 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. TechTarget, KnowledgeStorm, FindWhitePapers, etc.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20