Anything Goes Marketing

NOVEMBER 11, 2007

As part of this campaign, an email was sent out to all customers asking them to fill out a survey. Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. UPDATE 11/14/2007: This example is an internal campaign that my company ran. I'd appreciate it.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. This of course didn't make their PR page. Most likely!

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Think of it as starting a conversation with your customers or prospects. Let your customers do the product plug. Drive website traffic. What do we Podcast About? Create testimonial podcasts.

Web 2.0 100

Web 2.0 RSS Webcast Business 100