Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.) The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. The obvious candidates are CRM vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120