Webbiquity

JANUARY 5, 2016

White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 56 Reasons Why Content Marketing Works by Marketing Insider Group.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Twitter made a splash at SXSW in 2007 and began to grow rapidly. But of course, people don’t want to follow that. Many of those ex-business journalists moved into consulting roles or went to work writing content for vendors.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

MARCH 31, 2010

of all searches in 2007 to 20.4% percent share of all searches, and the top three listings on a search engine results page account for approximately 63 percent of all clicks. 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. in 2008 versus 2007.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100