Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 22, 2010

Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2008

Of course, DataFlux does use rules and reference information when appropriate. DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. The benefit of these applications is that they save clients work and allow quicker deployments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JULY 20, 2009

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. But a longer list of options creates more potential combinations. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 12, 2007

Products that sold two installations over the past three years might have added another six in 2007. Of course, other reasons contribute as well: much of the infrastructure is finally in place (data warehouses, modeling systems, etc.); Before anyone gets too excited, let’s remember that this is off a very small base.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2008

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. The company is working to Web-enable its entire suite, a project that will take a year or two.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120