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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale.

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How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

Trouble is, each algorithm works differently. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. How It Works. How It Works. How It Works. You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Of course, you can actually draw too much attention to yourself. work with: The Beauty and Problems of New Presentations.

What Makes QlikTech So Good?

Customer Experience Matrix

Whatever the technical details, the result of QlikTech’s method is that users can select any value of any data element and get a list of all other values on records associated with that element. So, to take a trivial example, selecting a date could give a list of products ordered on that date. The advantages really become apparent when you think about the work needed to set up a serious business intelligence system. Of course, QlikView’s tools for building reports and charts are important, and they’re very easy to use as well (basically all point-and-click).

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

Products that sold two installations over the past three years might have added another six in 2007. Of course, other reasons contribute as well: much of the infrastructure is finally in place (data warehouses, modeling systems, etc.); There were also a number of exhibitors with dashboard-type products, including TFC , Nicto from Integrale MDB , Tableau Software , and of course our own QlikView-based Client X Client. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. Back to NCDM.

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7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

still can’t figure out how Reddit really works (and I even got to spend 15 good minutes with someone pretty well connected to the site). One of the undercurrents I heard from some was that everyone speaking was already networked so of course they could get things up on the Digg home page or del.icio.us’ popular page etc etc. After all, the “social” component of this endeavor is in finding people that share your interests and in working together to collaborate on ideas and strategies. It’s still all about content. Coverage of SMX Social Media.

Neolane Offers a New Marketing Automation Option

Customer Experience Matrix

You might add SmartFocus and Alterian to the list, but they sell mostly to service providers rather than end-users.) Neolane’s roots in email result in a strong email capability, of course. Personalization works the same across all media: users embed selection rules within templates for email, Web pages and other messages. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence.

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Using Lifetime Value to Measure the Value of Data Quality

Customer Experience Matrix

could easily list examples of data quality changes that would affect each of the nine factors, but, like the margin of Fermat’s book, this blog post is too small to contain them. Of course, there are other cases, such as avoidance of rework or duplicate mailings, where each incremental improvement in quality does bring a small but immediate reduction in cost. There’s no shortcut to make this easy: you simply have to work through the specifics of each case. still think it should, but haven’t found managers ready to agree. Consider, for example, data quality.

Is SiteSpect Really Better? How Would You Know?

Customer Experience Matrix

And given the simplicity of the tags themselves, are they unlikely to cause problems that take a lot of work to fix. Of course, no work is easier than a little work, so avoiding tags does have some benefit. But even that doesn’t give me enough information to say one is easier to work with than another. You can talk to vendors, look at demonstrations, compare function lists, and read as many reviews as you like, but none of that shows what it’s like to use a product for your particular projects. But testing only works if you understand what you’re doing.

Why You're Going to Replace the Mobile Marketing Software You Haven't Even Bought Yet

Customer Experience Matrix

Of course, we all know that sort of untargeted marketing is a bad idea in any channels and pretty much unthinkable in mobile marketing, where the customer pays to receive the message. Any list would include customer profiles, segmentation, testing, response analysis, propensity modeling, and lifetime value estimates (yes that last one is special pleading; sorry, I’m obsessed). Pity – it will mean a lot of work down the road to fix the problems now being created I’ve seen several (well, two) articles recently about mobile marketing software.

SMS 2

Business Intelligence and the One Big Button

Customer Experience Matrix

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Of course, it’s not trivial to get information on the results. They can also estimate the size of the opportunity represented by each change, so the system can prioritize the list of recommendations that the One Big Button returns. Selecting a question would take you to the tab with the related information. Nothing unique here—many systems do this.)

Users Want Answers, Not Tools

Customer Experience Matrix

Starting with a list of questions they might ask, and telling them where they will find each answer, is one way of helping out. But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. The ultimate fallback, of course, is to have someone else do the analysis for you. I hope you appreciated that yesterday’s post about reports within the sample Lifetime Value system was organized around the questions that each report answered, and not around the report contents themselves. Every last word?)

What Works in B2B Technology Marketing

WebMarketCentral

œDon't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) “Landing pages with fewer click options, fewer path decisions, nearly always get far higher response rates.” “Bullet points work.

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Renewal promotions can also be listed separately, although they are sometimes so negligible that they are simply lumped into the per copy cost with the rest of customer service. It’s easy to come up with a list of important business metrics. Although using the model for what-if modeling is a topic for another day, simply laying out the relationships among the key performance indicators improves the ability of everyone in the company to understand how the business works.

Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

This only took a few days work, using a very slick and efficient business intelligence tool called QlikTech (for which Client X Client is a reseller, if anyone is interested). I’m happy to report that the results were more than satisfactory—the system exceeds my expectations for the amount of useful information it makes easily accessible. Users can sort the product list on any of these elements. The value per active customer figure is of course higher in any given year, since there are always fewer active than starting customers once you get past Life Year 1. Overview tab).

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

The more we can measure, the more (irrationally) we expect what we''re measuring to work immediately. We expect new/cold lists to generate results right away. The other force driving many companies away from content, of course, is quota. You can read more from Matt on his blog, Matt on Marketing , follow him on Twitter , or check out his books (listed below) on Amazon.com.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. and) optimized landing pages work even better—as high as 200% improvements in conversion rates" and then offers ten tips for designing more effective landing pages.

Nine Excellent Reasons for Technology in Education > July 1, 2007

Buzz Marketing for Technology

Buyers Guide Listings. July 1, 2007. portable wireless computer has access to the teachers course material and the entire Internet almost anywhere. vital skill in the new digital world is the ability to work collaboratively on projects with others who may not be physically close. Rather than laboring alone on homework, students can work in small groups wherever they happen to be and at any time. Students are, of course, all different. School designed for todays working professional. Search TechLearning with. Databases -->. Articles. Grants.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook   Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. You will now see the ‘master’ list and will be able to edit, add, or delete categories. Next : Is your calendar working for or against you?

WMC Interviews: Janine Popick

WebMarketCentral

Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. worked there almost daily for 4 months. We have an award-winning blog, email marketing campaigns (of course!), an easy-to-navigate website, tons of marketing resources, PR, tradeshows (we're going to eBay Live in June!) If you do but effort behind it, and you do it right, it really works all the way to your sales goals. Here's our conversation.

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Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† BaseCamp 2  — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten.

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How to Hire the Perfect Person to Run Your SEO

Act-On

List the duties of the role. If you’re a smaller company it’s likely your list of duties will be quite long; that’s fine! List skills and competencies required. Next, email candidates a series of questions (5-6 works best for me). Get examples of their work or prior PowerPoint decks they have developed to get insight into their experience. Job Description. link].

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Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

So take a look, bookmark your favorites, and get that much closer to working more efficiently in Excel. The most helpful part of his website is probably the Excel Tips tab , which has a long list of useful (and mostly non-trivial) tips on formatting, formulas, charts and graphics, and printing. Price: Individual courses start at $79/each. 10) EdX Excel Courses.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Interest in both the arts and sciences and interdisciplinary work that combines them. Energy and desire to focus intensely on one’s work and interests (often the same thing); merging of work and play.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. People who know where we want to go and how hard we’re working to get there can be a most powerful force. living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. Do it unconditionally and they’ll remember both the work and you. If you think Liz can help you find focus or direction, check out the Work with Liz!! December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm. December 10th, 2007 at 2:32 pm. October 2007.

e4innovation.com " Blog Archive " Nice work

Buzz Marketing for Technology

Publications list. December 2007. November 2007. October 2007. September 2007. H809 OU course blog. work-based learning. Nice work. Alan Tait, our Pro Vice Chancellor, for Curriculum and Awards gave a thought provoking keynote yesterday at the Eden Conference in Lisbon, focusing on the relationship between education and work. Resources.

10 Ways to Use Charts to Tell Better Stories

Contently

When I see a dense paragraph that lists multiple numbers and percentages, my eyes glaze over. Take this line graph that tracks the number of singles David Bowie released each year over the course of his career. The gap in activity between 2007 and 2012 makes his resurgence in the final four years before his death all the more remarkable. Via Venngage. Show achievements.

Seth's Blog: How to read a business book

Buzz Marketing for Technology

December 2007. November 2007. October 2007. September 2007. s a vicarious thing, imagining how a trick might work, visualizing the effect and then smiling at how the technique is done. Computer books, of course, are nothing but bullet points. going to change three things about what you do all day at work. Seths Blog. Check out Seths books. preview.

Are You Addicted to Being Busy?

Hubspot

You have trouble distinguishing the importance of time spent with loved ones, for example, over time spent checking things off the list. It's not that we feel the urge to fill up our free time with work. In 2007, Psychologist Dr. Keith Lee wrote a book about his own and others' experiences with chaos addiction, called Addicted to Chaos: The Journey from Extreme to Serene.

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The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful

B2B Marketing Unplugged

You really ought to get yourself on that list. If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Do you get the Win-Loss report? Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.

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E-Quip Blog: Seven Steps to a Winning Workplace

E-Quip

Back in 2007 (remember the good ol days?) In fact, this concern had topped the list in various surveys over the past several years. But months later when firm principals were polled at an industry roundtable , the talent crunch didnt even make the list of top concerns. Plus many firms under the pressure of the recession transformed into rather undesirable places to work.

The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work

Buzz Marketing for Technology

« 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. | 31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Nurture a Culture of Learning Staff have to feel that learning is part of their jobs and that the organization theyre working for truly supports their professional development. That is, we introduce people to various tools that can be used to support personal learning and we let them figure out which tools work best for them. Tools for Better Work. Beryl.

How to Make the Inc. 500 Fastest Growing Companies List

Hubspot

500 list and the 33 rd fastest growing company overall. 500 list. #1 - Find a Huge Market Where a Big Disruption Is Happening. Of course you want to find a market where there are billions of dollars (or Euros, etc.) Since I joined HubSpot in early 2007 (when the team was 5 people) through to today (we’re almost 300 now), I have always been impressed by the people.

Lurkers are the 99.989% of Social Media

Biznology

The same thing with lists, groups, communities, etc. We’re afraid of diluting what has been working for us into something that nobody wants. The model works perfectly because all online is an opportunity to globally communicate and commit with people who have the same interests, passions, or concerns as you do. Targeted Versus Untargeted Followers and Lists. James.