Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. But a longer list of options creates more potential combinations. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JULY 22, 2010

Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Metadata

FEBRUARY 16, 2021

I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. Growing that from 5 million to a billion dollars.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52