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Focusing on Product-Led Growth? Track the Right Metrics

Heinz Marketing

In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. McClure knew a thing or two about growing a product quickly. During that time, he identified the critical metrics for product-driven companies. Product Sign Ups. Product-Qualified Leads (PQLs).

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. We couldn’t reach half the contacts.”

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

In a research paper from June 2007, titled "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (PDF)," Eric Horvitz of Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Recommended.

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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. It could mean your content, product, or service isn’t hitting the right note with your audience. It’s calculated like this: Return on investment = (email revenue – email marketing cost) / email marketing cost.

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Seven Steps to a Highly Successful Budget Presentation: Proving Past Success

The ROI Guy

IT spending is expected to grow again for the third straight year, with average 5-8% increases expected again for 2007. Infrastructure upgrades are still sorely needed in many organizations where technology refreshes have been delayed to help reduce costs. As a result, the IT budgeting process should be easier than in years past.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities.

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