Focusing on Product-Led Growth? Track the Right Metrics
Heinz Marketing
FEBRUARY 15, 2022
In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. McClure knew a thing or two about growing a product quickly. During that time, he identified the critical metrics for product-driven companies. Product Sign Ups. Product-Qualified Leads (PQLs).
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