ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Continuing expansion of sales efforts means it will continue to be the largest cost. Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. The company was acquired by an Italian cement maker in 2007 for $15 million. However, problems with this theory quickly became apparent.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Online Marketing Institute

NOVEMBER 4, 2010

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.) We had real problems with lead quality.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Buzz Marketing for Technology

JUNE 27, 2008

Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Tracked on Monday, February 26, 2007 at 02:57 AM. Tracked on Monday, February 26, 2007 at 05:32 PM. Tracked on Monday, February 26, 2007 at 07:15 PM. Tracked on Monday, February 26, 2007 at 09:03 PM. gigabytes of storage. Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

The ROI Guy

OCTOBER 7, 2010

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

WebMarketCentral

FEBRUARY 5, 2007

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing. Lessons learned (a.k.a. Special delivery: The superhero packages were delivered via FedEx.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20