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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Again, there was already one transaction: Silverpop/Vtrenz in 2007. I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I Just kidding.or I did publish a real review in July 2009.]

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads. Adobe, IBM, and Salesforce took pretty big bites out of this landscape too. In other words, 62.5%