Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog. It’s not surprising, as blogs are the core element in content marketing.
Webbiquity
FEBRUARY 20, 2018
billion smartphones shipped just from 2007 to 2016. Create mobile-friendly content. While white papers and ebooks remain important and productive elements of B2B content marketing, they don’t translate well to mobile devices (particularly smart phones). In contrast, there were 1.5
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Buzz Marketing for Technology
JUNE 27, 2008
White Papers. Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security Site Resources.
Industrial Marketing Today
OCTOBER 13, 2010
What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).
Marketing Insider Group
AUGUST 26, 2015
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. What is content marketing?
Content Marketing Institute
OCTOBER 31, 2018
Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. From a content marketing perspective, how do you go from poor to average to extraordinary?
WriteSpark
FEBRUARY 18, 2009
Content Marketing. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.
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