• HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [2007, Content] The Road to the Top: Personal Branding Examples in Professional Services
    1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.
  • MARKETING ACTION  |  TUESDAY, AUGUST 5, 2014
    [2007, Content] 5 Futuristic Email Tactics You Can Implement Today
    The action can include watching a video, abandoning a shopping cart, downloading a white paper, attending a webinar, or entering a contest. Plus, you can make sure each message is targeted to where the prospect is in the lifecycle, with content and messaging that’s personalized to their needs and interests. So far, so good.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [2007, Content] 17 Content Marketing Trends to Keep an Eye On
    'Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [2007, Content] A Framework for Writing a Good Post
    The inverted pyramid style of writing works as a guide to consistently produce appealing online content that creates new business leads. Over the past seven years, I’ve worked with over 170 agency owners to help them create a niche blog and write meaningful content. You should use simple words when creating your content. Enjoy!
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 11, 2013
    [2007, Content] 6 Content Marketing Insights from Joe Pulizzi
    'Joe Pulizzi of the Content Marketing Institute was in our town last week, speaking to a Meetup group about content marketing. Thank you to sponsors Content Strategy PDX , Social Media Club PDX , and Babcock & Jenkins ). This means why you’re creating and distributing content in a specific channel. Find your why.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [2007, Content] How To Adapt Your Social Strategy Channel-By-Channel
    And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience. 'Marketing is all about making connections with people. Facebook.
  • READYPULSE  |  FRIDAY, AUGUST 9, 2013
    [2007, Content] Interview with Jim Lin of Ketchum: The Digital Revolution
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! started it in 2007, being there when social media took off – and I evolved along with it. Q: What kind of digital content strategies, either ones you’ve worked on or not, have you seen best? Social Content Marketing Guide. Any predictions?
  • READYPULSE  |  MONDAY, JULY 8, 2013
    [2007, Content] Interview with Dominic Byrne of Tyres4u: eCommerce and Digital Marketing
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! It wasn’t until around 2007 that the Iphone and social media became part of the eCommerce model, so for me it was a great time to fall into digital marketing. Q: What content marketing strategies have you seen work well? Social Content Marketing Guide.
  • MARKETRI  |  FRIDAY, OCTOBER 19, 2012
    [2007, Content] Marketri Names Kathi Wheater New Copy Director
    Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. About Marketri LLC. The firm is headquartered in the greater Philadelphia area and partners with growth-minded companies throughout the United States
  • WINDMILL NETWORKING  |  THURSDAY, MAY 24, 2012
    [2007, Content] Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
    Recently I shared an Altimeter white paper (received from Kred ), The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence , written by Brian Solis. This Byte builds on themes of my earlier Profile Byte and last month’s Employee Byte.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [2007, Content] 7 Content Marketing Lessons from Napoleon Hill
    In its relation to content marketing , I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, there are 15 powerful chapters that are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Should you use customers for your content creation efforts?
  • JUNTA 42  |  THURSDAY, MARCH 1, 2012
    [2007, Content] Why Content Marketing (as a term) Is All the Rage
    NOTE: There have been a few articles recently (one on content marketing hype and one on the term  ”content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing. We were just beginning to sell things like online white papers and webinars.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2007, Content] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [2007, Content] 6 Steps to Successful Blogging
    Here is some insight from Content Marketing World. In 2007, Marcus was struggling in a tough economy to grow his fiberglass pool business. Great blog content makes us sound interesting and positions us as experts. Find story ideas, shareable content and build your influencer hit list with Google Alerts. Not bad. Enjoy!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [2007, Content] Thought Leadership: Marketing Engineering Services with Technical Articles
    For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. What is thought leadership? Moore
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 16, 2011
    [2007, Content] Quick, Get a Lid on Those Eyes
    Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. Let’s dive into the content; let’s learn about this media chaos and advertising anarchy! Chapter Two evokes its white paper origins with some astonishingly awful charts and graphs. who knew?).
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2007, Content] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, JANUARY 7, 2011
    [2007, Content] How Quality Content Is Helping IT Vendors
    Quality content is critical because prospects are paying with their most precious commodity – time. In the age of content marketing, you’re a publisher and you need to attract eyeballs to survive – in other words, to sell. Quality content is information  about the reader, not about you. Pretty specific custo mer base, eh?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] 4 Steps to B2B SEO Accountability
    When a new website or piece of content is created, some expect that content to immediately shoot straight to the top of the results. Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports? Not so.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    The research looked for best practices for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. The more independent the content, the more credible it is. They do if they are.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Winning the Social Media Popularity Contest
    Although some of the factors are inherent in the business and industry and a “given&# which cannot be easily changed / addressed, the majority of factors highlight that the right strategy, social media campaigns and content investments can drive social media popularity, and a higher probability of success. Do White Papers Still Engage?
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Seeing ROI in the Cloud?
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? The Death of a Salesman?
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2007, Content] Five Reasons You May Not Be Spending Enough on Content Marketing
    Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2007, Content] Content Marketing and the Forgotten Sales Professional
    Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program?
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [2007, Content] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2007, Content] How Do You Get Started in Content Marketing?
    Thursday, November 18, 2010 How Do You Get Started in Content Marketing? Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor. But how can you get started on the journey to a successful content marketing program? How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Powers ROI Calculator for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Friday, November 05, 2010 Alinean joins Content Marketing Institute (CMI) Alinean today annouinces an important charter sponsorship of the Content Marketing Institute (CMI), with Alineans thought leaders in value selling & marketing helping to contribute key advice to institute members and the ever growing CMI readership.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [2007, Content] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content is King? Content may indeed be king.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? Content may indeed be king. Content Marketing and the Forgotten Sales Professi.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] 2 Mistakes that Cause Content Syndication to Fail
    People said they couldn’t remember downloading the white paper.” So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. We had real problems with lead quality.”
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 26, 2010
    [2007, Content] Enhanced Profitability and Competitive Advantage Through New.
    He’s written books, is an international speaker and co-authored STAFDA’s Foundations of Business 2007. Today, WalkingBear will talk about how efficiencies affects both profitability as well as competitive advantages. Enjoy. Efficient…To be powerful in effect with little waste of effort. It’s not just Bill Clinton.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The Bottom-Line The sales enablement group can help arm sales professionals with the right tools and content at the right time and right place to engage with ever more frugal and skeptical buyers. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tailwinds for Marketing Automation Software - Insight from CRM.
    Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore. Buyers are looking for informative and interesting content that provides actual value and education. Content Marketing and the Forgotten Sales Professi. What does that mean?
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Marketers need to provide the content in order to spark these frugal buyers to action. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. How Do You Get Started in Content Marketing?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [2007, Content] If You Want Better Leads, Set Your Content Free
    What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean and Ziff Davis Enterprise recently held a Webcast to launch these Alinean Interactive White Papers.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.) Basically, content marketing is the art of communicating with your customers and prospects without selling. They do if they are.
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. They do if they are.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [2007, Content] B2B Companies are Really Content Companies, But is Content.
    Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. They do if they are.
  • TOM PISELLO  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2007, Content] Tech Media Publishers looking more Like Interactive Marketing.
    Its about all the different ways you can engage the audience and the various ways you can develop leads with content.&# To help traditional technology publishers make this shift, we have been proud to partner with several of these providers to develop and deliver interactive smart content ™ and value based interactive tools.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tuesday, September 28, 2010 Do White Papers Still Engage? Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [2007, Content] Wake Up, Boss! Your Salespeople Need Help
    Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. But here's what I love best about it. Bing too.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? compared to 2008.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [2007, Content] Is Marketing Too Busy? The Forgotten Sales Professional
    The Forgotten Sales Professional A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Content marketers obviously have some work to do with sales to overcome these buyer perceptions and drive sales enablement success.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: One-size-fits-all whitepapers.
    Fight Back with ZDE Smart Papers B2B buyers are, quite simply, not all the same. How do you ensure your content won’t get filtered out? By creating content that is dynamic, adaptive and personalized with SmartPapers, changing the way white papers engage buyers. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Customers bought "products."
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? position to No. in 2010.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Leaders indicate Growing Investment in Smart Digital Content
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
    Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Do White Papers Still Engage?
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Do White Papers Still Engage?
  • B2B CONVERSATIONS NOW  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Why Won’t Anyone Return My !*#@$% Call? (guest post)
    Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. Want to know why B2B sales is getting tougher? Enjoy!
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? over next 12 months.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? cut in operating budgets.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] SaaS Solutions Becoming the Standard for Marketing Solutions
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] Forrester announces Sales Enablement Conference focused on Selling.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? according to Forrester.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] "Big Ideas" still Trump ROI in driving Marketing Strategy
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Do CMOs face a similar fate?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. Customized "Smart Content" is King In the past, a nice website would get buyers attention.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements? Is the sales force using the presentations, white papers and tools? Content Marketing and the Forgotten Sales Professi. Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  THURSDAY, AUGUST 26, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? according to Mr. Godin.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [2007, Content] Alinean Sponsors TechTarget Online ROI Summit
    Demonstrations and case studies will be provided on how Alinean powered interactive white papers, executive assessment tools, ROI calculators and TCO comparison tools can be used to generate better / higher quality leads, improve conversion rates and reduce sales cycles. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [2007, Content] Alinean Adds Six New B2B Customers
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? The 2010 Inc. The Inc.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? trillion. trillion, a 5.9
  • TOM PISELLO  |  SUNDAY, AUGUST 15, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? and We Agree! April 2009).
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2007, Content] Do you deliver more Customer Bottom-line Impact than the Competition?
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? According to D.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2007, Content] Engaging Content is Key to Content Marketing Success?
    Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Payback Period Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Return on Investment (ROI) Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? in net returns.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Is using an ROI Analysis Good Enough to.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? B2B Companies are Really Content Companies, But is. They do if they are.
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