• WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [2007, Content] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. Is your Content Boring?
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [2007, Content] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    Content remains king – It’s now about creating hyper-targeted account-specific content. A white paper or an e-book about a specific account. Education is needed – Just like in 2006 and 2007, when the onset of marketing automation necessitated awareness, it’s now about getting people over the hump that it’s OK to not worry about leads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [2007, Content] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. ” Promotional content simply doesn’t work. We ignore it and have become amazing filters of any content that is trying to sell us something.
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [2007, Content] The Evolution of Content Marketing Will Include Intelligent Content
    I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. As I sat back, looking at the organized Post-It® notes that became the final speaker lineup, I started to count the number of content marketing projects and case studies that actually positioned content as an asset for the company. How many of these content projects could be easily reused by other divisions or departments?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [2007, Content] The Road to the Top: Personal Branding Examples in Professional Services
    1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries. “Try using video, blogs, real books, white papers, and webinars.” Branding Content Marketing The Visible Expert
  • MARKETING ACTION  |  TUESDAY, AUGUST 5, 2014
    [2007, Content] 5 Futuristic Email Tactics You Can Implement Today
    The action can include watching a video, abandoning a shopping cart, downloading a white paper, attending a webinar, or entering a contest. Plus, you can make sure each message is targeted to where the prospect is in the lifecycle, with content and messaging that’s personalized to their needs and interests. It means the content will be resized, relocated, or removed based on the client or device being used. But with dynamic content, you can get even more specific.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [2007, Content] 17 Content Marketing Trends to Keep an Eye On
    Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social media marketing is the most popular content promotion tactic by a mile.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 11, 2013
    [2007, Content] 6 Content Marketing Insights from Joe Pulizzi
    Joe Pulizzi of the Content Marketing Institute was in our town last week, speaking to a Meetup group about content marketing. Thank you to sponsors Content Strategy PDX , Social Media Club PDX , and Babcock & Jenkins ). This means why you’re creating and distributing content in a specific channel. One of the basic tenets of content marketing is: It’s not about you; it’s about your customers. Give them content that makes their lives better.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [2007, Content] How To Adapt Your Social Strategy Channel-By-Channel
    And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience. It works especially well if you tie your Facebook page’s content back to your company in a lighthearted way. Marketing is all about making connections with people.
  • READYPULSE  |  FRIDAY, AUGUST 9, 2013
    [2007, Content] Interview with Jim Lin of Ketchum: The Digital Revolution
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! I started it in 2007, being there when social media took off – and I evolved along with it. Q: What kind of digital content strategies, either ones you’ve worked on or not, have you seen best? A: Obviously everyone is going to say this – it’s consumer generated content. Social Content Marketing Guide.
  • READYPULSE  |  MONDAY, JULY 8, 2013
    [2007, Content] Interview with Dominic Byrne of Tyres4u: eCommerce and Digital Marketing
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! It wasn’t until around 2007 that the Iphone and social media became part of the eCommerce model, so for me it was a great time to fall into digital marketing. Q: What content marketing strategies have you seen work well? Q: What’s the number one mistake you’ve seen being made when it comes to content marketing strategy? Social Content Marketing Guide.
  • MARKETRI  |  FRIDAY, OCTOBER 19, 2012
    [2007, Content] Marketri Names Kathi Wheater New Copy Director
    Marketri’s go-to collaborator and copywriting consultant since 2007, in her new role Wheater will work with clients to prioritize key communication goals and objectives, develop content strategy, write and edit messaging for campaign platforms, branding, corporate video, print, and digital platforms including social media, search engine optimization and user interface.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 24, 2012
    [2007, Content] Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
    Recently I shared an Altimeter white paper (received from Kred ), The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence , written by Brian Solis. Asking Shelly about the tweets from the Hoover’s account, she indicated an agency assists with some content, but Twitter chat participation is 100 per cent by her.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [2007, Content] 7 Content Marketing Lessons from Napoleon Hill
    In its relation to content marketing , I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, there are 15 powerful chapters that are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. They talk of content marketing as a chore, not as a core service to customers that is necessary for the company’s survival. Should you use customers for your content creation efforts?
  • JUNTA 42  |  THURSDAY, MARCH 1, 2012
    [2007, Content] Why Content Marketing (as a term) Is All the Rage
    NOTE: There have been a few articles recently (one on content marketing hype and one on the term ”content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing. Back in 2001, I started selling content marketing services as part of Penton Media ’s custom media division. We were just beginning to sell things like online white papers and webinars. Selling Content.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2007, Content] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [2007, Content] 6 Steps to Successful Blogging
    Here is some insight from Content Marketing World. In 2007, Marcus was struggling in a tough economy to grow his fiberglass pool business. Great blog content makes us sound interesting and positions us as experts. Find story ideas, shareable content and build your influencer hit list with Google Alerts. The content needs to be located somewhere. Focus on Content Distribution. eBooks/White Papers. Downloading your eBook or white paper.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [2007, Content] Thought Leadership: Marketing Engineering Services with Technical Articles
    For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. The content from one of his slides summarized nicely what it means to market engineering services. Add video and audio to PowerPoint slides and create a more interactive content for the web.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 16, 2011
    [2007, Content] Quick, Get a Lid on Those Eyes
    Ask anyone who writes white papers for a living and they’ll tell you that sometimes the little buggers get out of control. So when Kevin Lee and Steven Baldwin lost control of their anti-agency rant paper and it ended up at 189 pages, they did what any good marketer would do: they slapped a couple of covers on that sucker and called it a book. Let’s dive into the content; let’s learn about this media chaos and advertising anarchy! 2007 Easton Studio Press.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2007, Content] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. From these findings, to better align sales / marketing with buyer requirements, perhaps more budget should be allocated to business benefit and financial assessment content, tools and support.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, JANUARY 7, 2011
    [2007, Content] How Quality Content Is Helping IT Vendors
    Quality content is critical because prospects are paying with their most precious commodity – time. In the age of content marketing, you’re a publisher and you need to attract eyeballs to survive – in other words, to sell. Quality content is information about the reader, not about you. If you’re not giving them valuable information, they’ll click on to your competitors.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] 4 Steps to B2B SEO Accountability
    When a new website or piece of content is created, some expect that content to immediately shoot straight to the top of the results. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agencys Search Marketing practice. Are you a Search Engine Watch Member? |
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    The research looked for best practices for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. The Social Media Hierarchy of Needs(tm) consists of the following: • Tier 1: Content – The foundation of any social media campaign is a good content marketing strategy and deliverables. Do White Papers Still Engage?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Winning the Social Media Popularity Contest
    Although some of the factors are inherent in the business and industry and a “given&# which cannot be easily changed / addressed, the majority of factors highlight that the right strategy, social media campaigns and content investments can drive social media popularity, and a higher probability of success. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Seeing ROI in the Cloud?
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2007, Content] Five Reasons You May Not Be Spending Enough on Content Marketing
    Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Better content targeting and personalization is required to end the “carpet bombing&# techniques and make meaningful connections.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2007, Content] Content Marketing and the Forgotten Sales Professional
    Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. This weeks question: What other areas of the organization can help build loyalty/buy-in to the content marketing program? One of the most important, but often forgotten consumers of content marketing programs are sales professionals. Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [2007, Content] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". So if you want to assure that your content marketing efforts get the proper budget and attention they deserve, communicating the value in ROI terms is best. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2007, Content] How Do You Get Started in Content Marketing?
    Thursday, November 18, 2010 How Do You Get Started in Content Marketing? Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor. Content marketing provides a means to break through the noise, providing the consultative diagnostic and financial advice today’s buyer needs. But how can you get started on the journey to a successful content marketing program? Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Powers ROI Calculator for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Friday, November 05, 2010 Alinean joins Content Marketing Institute (CMI) Alinean today annouinces an important charter sponsorship of the Content Marketing Institute (CMI), with Alineans thought leaders in value selling & marketing helping to contribute key advice to institute members and the ever growing CMI readership. How important have these challenges and content marketing become? Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [2007, Content] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Content is King?
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] 2 Mistakes that Cause Content Syndication to Fail
    Best Practices & Principles in B2B Demand Generation Skip to content About Subscribe « Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » 2 Mistakes that Cause Content Syndication to Fail Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Content Marketing and the Forgotten Sales Professi. Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    The Bottom-Line The sales enablement group can help arm sales professionals with the right tools and content at the right time and right place to engage with ever more frugal and skeptical buyers. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tailwinds for Marketing Automation Software - Insight from CRM.
    Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore. Buyers are looking for informative and interesting content that provides actual value and education. They expect vendors to provide them the content they need throughout the sales cycle. Delivering the right content over time is a great way to “warm up&# buyers until they are ready to talk to sales.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Marketers need to provide the content in order to spark these frugal buyers to action. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? B2B Companies are Really Content Companies, But is.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [2007, Content] If You Want Better Leads, Set Your Content Free
    What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”. See White Papers: Lift Your Barrier? ).
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. When examined from top to bottom, there is a clear hierarchical dependency between marketing technology and operations, content, campaigns and strategy, and by thinking about the investments and practices as a hierarchy, marketers assure proper foundational investments, while still delivering innovation. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. Tier 2: Business Productivity Services Business Productivity Services delivers personal productivity capabilities to employees, helping workers be more efficient at authoring and publishing content, finding information faster, and communicating / collaborating more effectively. Content Marketing and the Forgotten Sales Professi. Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [2007, Content] B2B Companies are Really Content Companies, But is Content.
    Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. How important is content marketing becoming to B2B marketers? Return on investment in content marketing is not assured. Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2007, Content] Tech Media Publishers looking more Like Interactive Marketing.
    Starting research practices Inventing social media consultancies and services Developing and delivering lead generation microsites and webinars, executive assessment tools, interactive white papers, ROI / TCO calculators This shift is permanent and important, impacting sellers and buyers of technology, as well as the publishing and interactive marketing landscape. Its about all the different ways you can engage the audience and the various ways you can develop leads with content.&#
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule? white papers per month in order to educate themselves on opportunities, best practices and solutions.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tuesday, September 28, 2010 Do White Papers Still Engage? Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Do White Papers Still Rule? white papers per month in order to educate themselves on opportunities, best practices and solutions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [2007, Content] Wake Up, Boss! Your Salespeople Need Help
    Moreover, it seems like prospecting has gotten more difficult since 2006 – 2007, when I was selling most every day to get this company started. When buyers download your white paper, view your data sheet and watch your flash demo, they are just feeding their research process. Buyers want best practices and thought leadership ideas; give them white papers – not product pitches that look like white papers.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [2007, Content] Is Marketing Too Busy? The Forgotten Sales Professional
    The Forgotten Sales Professional A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. However, even with these significant investments, sales professionals have difficulty finding the right information for their needs, and are too often recreating or customizing the content to make it relevant to buyers. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: One-size-fits-all whitepapers.
    Fight Back with ZDE Smart Papers B2B buyers are, quite simply, not all the same. How do you ensure your content won’t get filtered out? By creating content that is dynamic, adaptive and personalized with SmartPapers, changing the way white papers engage buyers. All interactions with the SmartPaper are tracked, offering a higher level of buyer intelligence and insight into customer pain points than is available through standard white paper programs.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2007, Content] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In order to break through, leaders are recognizing the need for smart and engaging value-added content. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Leaders indicate Growing Investment in Smart Digital Content
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content. Forward-looking focus on smart, engaging and innovative value- added content is a clear differentiator between leaders and laggards.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
    Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Dynamic content represents one solution to help break through the clutter, as it allows marketers to build messages piece by piece based on specific recipient characteristics.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing?
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing? Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] SaaS Solutions Becoming the Standard for Marketing Solutions
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] Forrester announces Sales Enablement Conference focused on Selling.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] "Big Ideas" still Trump ROI in driving Marketing Strategy
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. The challenge, how do you market with what matters to each stakeholder personally with the right content, knowledge and value metrics to be compelling to this diverse group? In the new world where buyers are in control, content is king.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements? Is the sales force using the presentations, white papers and tools? Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Do White Papers Still Engage?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, AUGUST 26, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [2007, Content] Alinean Sponsors TechTarget Online ROI Summit
    Demonstrations and case studies will be provided on how Alinean powered interactive white papers, executive assessment tools, ROI calculators and TCO comparison tools can be used to generate better / higher quality leads, improve conversion rates and reduce sales cycles. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [2007, Content] Alinean Adds Six New B2B Customers
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  SUNDAY, AUGUST 15, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2007, Content] Do you deliver more Customer Bottom-line Impact than the Competition?
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2007, Content] Engaging Content is Key to Content Marketing Success?
    Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. According to the survey, the biggest challenges to custom content marketers are: 1) producing “engaging&# content (36%), and 2) producing enough content (21%).
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Payback Period Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Return on Investment (ROI) Defined
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Is using an ROI Analysis Good Enough to.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. B2B Companies are Really Content Companies, But is.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
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