Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. The best way to select relevant metrics is to work backwards.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100