2007 Content Relevance Salesforce.com White Paper 
Online Marketing Institute
NOVEMBER 4, 2010
So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?
Paul Gillin
JUNE 24, 2010
Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The best way to select relevant metrics is to work backwards. White paper.
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