WriteSpark

AUGUST 12, 2008

Content Marketing. White Papers. White Paper Writer. Writer on LinkedIn. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. Social Media. Working with Writers. « Welcome! Whats the Difference?

Conference 120

Conference PR Public Relations Copywriting 120

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. And he unfortunately passed away in about 2007.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

WriteSpark

AUGUST 19, 2008

Content Marketing. White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. White Paper Writer.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. And he unfortunately passed away in about 2007.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Paid Search Agency Media Skype 132

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Possibly the most ubiquitous B2B content marketing practice is blogging.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

WriteSpark

OCTOBER 28, 2008

Content Marketing. White Papers. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" White Paper Writer. Writer on LinkedIn. Case Studies. Sales Materials. Social Media.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hinge Marketing

DECEMBER 17, 2014

1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.

Work Management 48

Work Management Marketing Management Service Examples 48

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. The content does not have to be flashy, just relevant.) Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Content SEO: Best Practices and What to Avoid - Proteus B2B Marketing , May 4, 2010 Live Blogging from MarketingProfs B2B Forum. Tweet This!

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Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. First, we’ll compare the ROI of webcasts to white papers. White paper.

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ROI Paid Content Social Marketing Webcast 50

Heinz Marketing

JULY 16, 2018

I just noticed earlier today, we have 404 mutual connections on LinkedIn. At the top of your LinkedIn buyer, underneath your title and your experience, it says, “Drift is the new way businesses buy from businesses.” Well, cold calling’s dead, and forms are dead, and content’s dead. Matt: Sweet!

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Top of Funnel Conference B2B Sales Copywriting 41

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

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Paid Content Social Media Statistics Paid Search Agency 100