Biznology

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Content Anticipation: Inc. Magazine vs. Inc.'s Website

Biznology

You see, good content makes that happen. As I dug a little deeper I found that their guide in 2007 was full of articles that were, well, just old. While many get turned off by my kind, I will let you know that while I am not well-rounded, I am also not flat. Yes, that's right.a relationship. magazine arrives in the mail.

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What have you learned from Mobilegeddon?

Biznology

If you have stepped up the quality of your paid search content, you’ve suffered in higher fees and lower traffic. 2007: Social media is an important kind of content. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results.

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Preserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s

Biznology

Two classic examples are Burt Shavitz for Burt’s Bees, acquired by Clorox in 2007, and Ben Cohen and Jerry Greenfield for Ben & Jerry’s, purchased by Unilever in 2000. Clorox later bought it in 2007 for almost $1 billion. With his partner, Roxanne Quimby, they started Burt’s Bees, a personal care product company, in 1984.

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How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

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President Obama announces agile marketing approach

Biznology

Way back in 2007, when I wrote the book, Do It Wrong Quickly , the term agile marketing did not exist. Agile Marketing Content Marketing Internet Marketing Monthly Newsletter Slider' This kind of agile, data-driven approach is exactly what more and more organizations have been looking at the last few years. If it works, support it.

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Can traditional marketers adjust to digital marketing?

Biznology

In 2007, no one was marketing on Facebook. Instead, focus on creating content that people want to share. Good content attracts. Good content gets shared. The pace of change is accelerating and technology is driving it. Many areas of life are affected, but marketing is the one I like to talk about most. Or Twitter.

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24 reasons SEO and social media are inextricably linked

Biznology

Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 30% say they use social media to eliminate brands from contention (source: Octagon ). 30% say they use social media to eliminate brands from contention (source: Octagon ). That’s a big mistake.