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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Use interactive themed gaming and integrate sponsored branding into the game software. They will be delighted to know how the attendees are interacting with their banners, ads, polls, and content. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows.

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Misconceptions About B2B Buyer Personas

Marketing Interactions

I’ve been building B2B buyer personas since 2007 for my clients. First, these internal conversations provide access to an extraordinary knowledge bank of insights and perspectives about your customers based on their interactions with them. The post Misconceptions About B2B Buyer Personas appeared first on Marketing Interactions.

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Hubspot

Each year since 2007, Facebook has hosted Facebook F8 , its annual Developers Conference. F8 is the Facebook Developers Conference. For now, it's only launching in beta, but the idea is that users can interact with their friends in Facebook Spaces the same way they would in person. What is F8?

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors. So it's worth a look.

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The History and Fundamentals of Social Media Hashtags in Your Content Strategy

ClearVoice

During South by Southwest in 2007, a group of early adopters and developers created this platform called Twitter to help them organize thoughts and ideas for the conference. It not only shaped interactions on Twitter but became one of the highest adopted features across all social media platforms.

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A Content Marketing Love Letter

Content Marketing Institute

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. Joe, why isn’t there a content marketing conference? JoePulizzi Click To Tweet. Does anyone do that?”. 660 people did.

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Interview with Mari Smith

Onalytica B2B

Fast forward to May 2007 — I got invited to be on a beta test team of a Facebook app and totally fell in love with the platform. Social customer care – where Messenger and marketing automation meets with highly personalized human interaction. WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

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