Customer Experience Matrix

AUGUST 29, 2011

The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later). Companies in the early growth stage rarely do, so the losses to date are not necessarily cause for concern. So much for what Eloqua said. (Of But what does it mean?

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

DECEMBER 18, 2007

The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. It will help Unica serve smaller companies in addition to its traditional enterprise clients. This was well within Unica’s traditional scope, although the “hosted” part is a bit of a change.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JANUARY 21, 2010

Kynetx was founded in 2007 and currently is used in more than 700 applications from about 250 developers. Although the company does some application development, its primary business is selling execution on its platform, at rates from $.24 24 to $1.60 per thousand ruleset evaluations.

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Customer Experience Matrix

JUNE 14, 2007

According to the article, Saugatuck found “SMB adoption rose from 9% in 2006 to 27% in 2007” among businesses under $1 billion in revenue, while Gartner reported “Only 7% of SMBs strongly believed that SaaS was suitable for their organizations, and only 17% said they would consider SaaS when its adoption became more widespread.”

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month. There was actually another dated 6/01/2208, which I treated as 2008. There were just five earlier deployments, including one for 1990, which is almost surely an error.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JULY 21, 2009

Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Except, um, this message still doesn’t quite clarify what they’re selling. I would have guessed recruiting services or maybe offshore outsourcing. Multiply that savings by hundreds of contacts per day and you’re talking real value.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. The other recent development at DataFlux has been creation of “accelerators”, which are prepackaged rules, processes and reports for specific tasks. More are apparently on the way.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 29, 2007

This morning’s USA Today reports that Apple—one of the most brand-savvy companies around—rejected an iPhone alliance with Verizon Wireless over this very issue. ( “Verizon rejected Apple iPhone deal”, USA Today , January 28, 2007, available here.) If I can’t make it to an Apple Store, I can still buy the product on line.)

Ideal Customer Profiles 120

Ideal Customer Profiles Distribution Advertising Agencies Impressions 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 11, 2007

As a parting shot, I’ll cite Apple’s conflict with Cisco over the “iPhone” name as more proof that customer have relationships with brands, not companies. If relationships were really with companies, then the product name wouldn't be all that important.

Marketing Management 120

Marketing Management Multi-Channel Marketing Proposals Organic Leads 120

Customer Experience Matrix

JANUARY 10, 2007

The Starbucks situation also illustrates yesterday’s point about the difference between customers of a brand and customers of a company. The company they have purchased from is the conference organizer. The Breakfast Wars”, Dining Out, The New York Times , January 10, 2007). People buying at a Starbucks store are both.

Brand Identity 120

Brand Identity Branding Conference Tagging 120

Customer Experience Matrix

DECEMBER 3, 2008

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), Pardot was spun off about two years ago and launched its product at the end of 2007. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Others are sure to follow. Presumably Techrigy’s accuracy will improve over time.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 12, 2007

Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets. Products that sold two installations over the past three years might have added another six in 2007.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2008

This strategy has been a major success: the company, which is publicly held, has been growing revenue at better than 30% per year and now claims more than 70 partners with more than 400 clients among them. The company also purchased contact optimization technology in April 2007, and has since integrated that as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

SEPTEMBER 9, 2009

I’m being arbitrary but let's date it from 1998 to 2007. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. Date it from 1985 to 1997. search marketing. This is characterized by use of search engines to drive traffic to Web sites. social marketing. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

MARCH 16, 2021

Like other inventory systems, ActiveNav builds a map of data stored in company systems. Similarly, ActiveNav doesn’t map relations between data stored in different containers, so it cannot build a company-wide data model. ActivNav was founded in 2007. It’s different enough from the others to be worth a review of its own.

Automation 194

Automation Privacy Work Management Rules 194

Customer Experience Matrix

DECEMBER 7, 2010

Back in 2007, my main complaint was that Tableau lacked a data engine. This is a big advantage since such engines are still relatively rare and, even if a company has one, it might not contain all the right data or be accessible to Tableau users. Ah, I knew them when. But that's okay since I liked it then and still like it now.

Enterprise Management 120

Enterprise Management Work Management Software Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

OCTOBER 10, 2011

The company starts with a standard set of rules that it has found work well for most clients. But the company stresses that these features are only intended for clients with a couple of CRM users; it does not intend to provide a comprehensive CRM solution for larger organizations. Anyway, back to BeanStalk. Agency services are extra.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2010

The company was founded in 1996 to offer K.wiz data mining software and had reached pretty much its current form by the early 2000’s. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. The company also reported about twenty installations in both sessions.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 5, 2010

I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. The company has had considerable success, counting major banks, retailers, and communications firms as clients. So maybe the criticism isn’t particularly new.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

JULY 7, 2009

According to SearchDataManagement.com , the company said it shut down because it couldn’t raise new funds or find a buyer. These must have been substantial, since the company raised $15.6 million in 2007 and, presumably, has since spent it all. Much seems to focus on the apparent operating costs.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

DECEMBER 29, 2009

In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. A “company dashboard” report lets both sales people and marketers see all visitors from a particular company, again based on IP address.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

MAY 15, 2008

What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.) Even though I’ve long known it was technically possible for companies can track my visits in such detail, I’ll admit I still find it a bit spooky.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 27, 2008

Run by industry veterans, the company seems to have refined many of the details that will let it scale linearly with large numbers of processors and extreme data volumes. Perhaps more significant, the company raised $20 million December 2007, which may make it more commercially viable than most.

Analytics 120

Analytics Vendors Pricing Price 120

Customer Experience Matrix

FEBRUARY 25, 2010

Conversen was introduced in 2007. The company now has about 25 marketing agencies as customers, serving more than 125 end clients. The system also provides operational reporting on campaign volume and responses. The reports are designed to provide activity information rather than detailed marketing analysis.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120