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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Author Index. About JCMC. Zimmerman, A., From shared databases to communities of practice: A taxonomy of collaboratories.

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Profit margin. Net profit.

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