Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5% Statistics include: • 16.5%
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