How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
Modern B2B Marketing
JUNE 2, 2014
Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. Lead Scoring & STP – Bringing Marketing Basics To the World Of Modern Marketing. So why are we talking about STP in the same discussion with lead scoring? Lead Scoring
SalesFusion Combines Online and Offline Marketing with CRM
Customer Experience Matrix
OCTOBER 22, 2009
Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. A skilled user could implement some branching by using step-level inclusion and exclusion rules to send different messages to different people and by using Web forms to send leads to new campaigns. SalesFusion promises a more flexible, visual campaign builder and dynamic content generation for delivery early next year.