Outgrow

FEBRUARY 25, 2021

Also known as the AAARRR funnel, it is one of the most widely used tools to bifurcate growth hacking strategies based on different stages. Offer a Free Tool. Offering a free tool and promoting it can act as a lead magnet. Free tools work because they can effortlessly lead prospects to your real product offering.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Heinz Marketing

FEBRUARY 15, 2022

In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. Feature Adoption Rate. The TTV helps determine when a product as a whole is adopted, but it’s also useful to track feature adoption rates. By Maria Geokezas , Chief Operating Officer at Heinz Marketing.

Lead Ranking 86

Lead Ranking Product Lead Scoring Viral Marketing 86

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. However, the system doesn’t provide sophisticated optimization tools, so it’s still up to marketers to manually discover the most effective rule sets. The company also reported about twenty installations in both sessions.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120