Remove 2007 Remove Churn Rate Remove Price Remove Pricing
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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Then identify which channels perform best in terms of volume, quality, and price. Customer churn is simply when a user decides to stop using your product or service.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Increase the Price! Most often we think of reducing the price every time we think of increasing sales and attracting more customers. But what if a price increase was the solution? It increased its prices by 4 times. Results: Churn rate dropped down from 25% to 6.53%. But hear us out.

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Focusing on Product-Led Growth? Track the Right Metrics

Heinz Marketing

In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. Users will leave your product for one reason or another, but that doesn’t mean you have a churn issue. Ultimately, even product-led companies based largely on free and low-price offers must drive revenue.

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thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. thinkAnalytics reports that its telecommuncations clients have seen churn rates of 20% drop to 12%, while video-on-demand clients have increased sales between 30% and 55%.