Focusing on Product-Led Growth? Track the Right Metrics
Heinz Marketing
FEBRUARY 15, 2022
In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. Product-led companies turn to user recordings and interviews, along with A/B tests, to learn what activates customers and uses that information to qualify future leads. Time to Value (TTV). Revenue Metrics.
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