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Focusing on Product-Led Growth? Track the Right Metrics

Heinz Marketing

In 2007, Dave McClure introduced us to what’s become known as the “ pirate metrics ” framework — AARRR. Product-led companies turn to user recordings and interviews, along with A/B tests, to learn what activates customers and uses that information to qualify future leads. Time to Value (TTV). Revenue Metrics.

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thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. These recommendations in turn are based information from on all data sources, not only those captured within a particular touchpoint system. Pricing for thinkAnalytics real-time components depends on the nature of the application.