B2B marketing automation: An interview with Will Schnabel
Sales Lead Insights
JUNE 17, 2011
Will joined Silverpop in 2007 following the company's acquisition of Vtrenz, where he was President and CEO. Beyond increasing efficiency, we’re enabling companies to engage a buyer on her own terms and at her own pace - via social channels, scoring, segmentation, routing and automated campaign management. I know you’ve had a flurry of product announcements this spring.