Remove channel
article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Rebel Brown's blog Phoenix Rising.

article thumbnail

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” I just try to make sure that is portrayed on every channel. Dave: I think that, for me, there’s just so many channels that you can be creative as a marketer, right? You have YouTube. You have video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. I also love thhe fact that you can create a video on Youtube, create a blog post and embed your video in your post – and all the while include links back to your main website.

B to B 40
article thumbnail

Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

Take the YouTube video series " Will it Blend ". Sales went up 5 fold and at the end of 2007 there were 70 million downloads. With the multitude of promotion channels today (ie: social, blogs, email), what is your advice for B2B marketers striving toward marketing ROI ? I have two pieces of advice here.

article thumbnail

10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. When you see people all over town, staring at their smartphone screens, they’re likely on their preferred social media channel,” he said. Tackling Omni-Channel Marketing.

article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. You can check the social shares of your competitor’s website, including Facebook, Twitter, YouTube, and other social channels. Similarweb is a free tool to use. Premium: $3.6.13

article thumbnail

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Adobe Experience Cloud Blog

Whether 50 years ago or today, there are 3 things successful political campaigns have been able to learn from marketers: be targeted, be efficient, and be clear with your message across all channels or be lost in the cacophony of the elections. Obama also leveraged YouTube like never before. Trump Website: Above the fold.