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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

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13 Great April Fools Day Campaigns

SnapApp

Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements. I’ve pulled together 13 of my favorite to inspire your own April Fools’ Day campaigns. Their 2007 Gmail Paper campaign took the cake. Google Paper. Tough Mudder Baby Mudder.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. Greg Hurst , a Salesforce solution consultant, was diagnosed with Spinal Bulbar Muscular Atrophy in 2007. Download the free guide 1.

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Significance of B2B Marketing Automation

Binary Demand

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

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Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

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What marketers need to know to prepare for 2023

Martech

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.