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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company was acquired by an Italian cement maker in 2007 for $15 million. Post on Google Buzz. Ariba is one of the few b2b ecommerce survivors from the dot-com era. Share this on Bebo.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. The Final Word… Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.) Technology productivity tools • Students use technology tools to enhance learning, increase productivity, and promote creativity. Posted on Monday, July 9, 2007 at 09:11PM. Morello, “U.S. Doug Johnson. in Teacher-Librarian article. |.