Customer Experience Matrix
MARCH 6, 2016
I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. Whether it’s realistic is another question.
Customer Experience Matrix
DECEMBER 3, 2008
While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). Pardot was spun off about two years ago and launched its product at the end of 2007.
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Customer Experience Matrix
MAY 2, 2008
The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. This is self-evident to me, based on personal experience, and seems fairly widely accepted by others in the field. But it’s always nice to have hard numbers to cite as proof.
Customer Experience Matrix
MAY 7, 2007
One is on the front page of the business section (“Hollywood Loves the Tiny Screen. The New York Times , May 7, 2007, Business Day, page C1) and the other is inside (“Cellphones Tailored for Any Organization”, The New York Times , May 7, 2007, Business Day, page c7). Advertisers Don’t.”,
Customer Experience Matrix
JANUARY 21, 2010
It’s so different from site-based Web personalization that the possibilities can be hard to grasp. It could potentially include personal information the user has chosen to share, although current Kynetx applications do not. Applications can run on personal computers, smartphones, or any other Web-enabled device. 24 to $1.60
Customer Experience Matrix
JUNE 14, 2007
(For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. I personally suspect the cost issue is the real one: whether or not they’re control freaks, SMBs are definitely penny-pinchers. I say this as someone who’s run my own Very Small Business for many years.)
Customer Experience Matrix
OCTOBER 22, 2009
Business marketers probably spend more online, but, once you add in the cost of salespeople, I’d guess that online spending still accounts for less than 10% of the combined total. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Look, I know online marketing is important.
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