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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. But to create consistent, high-value, relevant content that both helps your customers and drives your larger business goals is a much more complex undertaking. Set your goals.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Businesses who use the best content tools to maximize the efficiency and reach of their content will gain an edge over their competition. . Business: $399.95 The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Business: $399.95 3) SEMrush Keywords Research Tool.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” are the most retweetable day/time of the week, per Dan Zarella of HubSpot.