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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. But to create consistent, high-value, relevant content that both helps your customers and drives your larger business goals is a much more complex undertaking. Set your goals.

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Do you remember how almost everyone in the industry thought it was either 1) ridiculous, or 2) not applicable to their business or industry? 5 Excessive Marketing Tactics That Are Totally Wasting Your Time.

Tactics 28
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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145
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Comprehensive Guide to Digital Marketing

seo.co

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Why is Digital Marketing Important?

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The Biggest SEO Shakeups of All Time

Hubspot

But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. Florida Leaves Businesses Furious. But as HubSpot and other organizations with an eye for SEO soon began to notice, the percent of searches that were affected by this keyword encryption soon began to grow.

SEO 28
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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Businesses who use the best content tools to maximize the efficiency and reach of their content will gain an edge over their competition. . Business: $399.95 The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Business: $399.95 3) SEMrush Keywords Research Tool.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.