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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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2020 Stevie Award Winners Announced- Melissa Chang Receives Bronze for Women in Business

PureB2B

Danvers, Massachusetts – October 6th, 2020 – Pure Incubation Founder and Chair of the Board, Melissa Chang is the recipient of a Silver Stevie® Award in the Women-Run Workplace of the Year (More Than 10 Employees) category in the 17 th annual Stevie Awards for Women in Business. 5000 List for the sixth year in a row.

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Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. By Maria Geokezas , VP of Client Services at Heinz Marketing.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Buyers appreciate business social media use.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow. Their case studies are searchable by industry and business size.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6 million $1.6 million $1.6

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How Search Trends Can Help Address the Challenges of Creating Financial Content

Content Standard

Ask any marketer what their goal is for their day-to-day work, and you might get a long list of acronyms, metrics, or business jargon in response. As the economy has slowly regenerated following the 2007 financial crisis, personal financial confidence also seems to be rebounding in the US. Always Be Educating.

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