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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. As you know, we're in the business of setting appointments with C/VP level prospects for our clients. They control their buying process and the flow of information.

Trends 100
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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. As you know, we're in the business of setting appointments with C/VP level prospects for our clients. They control their buying process and the flow of information.

Trends 100
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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Seemingly untouchable business empires crumble and disappear practically overnight. Google has dis-intermediated the content business. It’s not just that there are so many new ways to reach people. New ones, perhaps Richmond based, rise out the rubble. This recession is no different. Okay, okay.