WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. They're completely focused on my business and the impact they can have on it." What are they doing?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. ”) and questionable ( Stop using keywords in your URLs.

Wiki 20

Wiki SEO Best Practices Allocation 20

WebMarketCentral

JANUARY 16, 2008

They give you the opportunity to start, or join, conversations that can ultimately be beneficial to your business, if managed properly. Vascellaro reviews niche social networking sites targeted at doctors ( Sermo ), wireless business executives ( INmobile ), financial traders (planned from Reuters) and advertising professionals ( AdGabber ).

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. . #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. Evangelism is different from viral marketing; it has a smaller spread but greater actual business impact.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. WMC: How and when did you get started in this business? WMC: How do you market/promote your business? Here's our conversation. It was a good choice.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 5, 2007

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing. The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo!

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 14, 2007

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. Nearly a third of corporate respondents said that finding talented SEO specialists is "very difficult" (which is probably why KCA's business is expanding in this area). Thinking of bringing SEM and SEO in-house?

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

OCTOBER 16, 2007

I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner. WMC: How and why did you get started in this business? I took some time off but it didn't take long to begin thinking about building a new business.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Rock on. ** technorati tags: rock star, Christopher Barger, Bob Lutz, Blogging for Business conference, social media, marketing, PR, traditional media, bloggers, journalists, Manic Mommies Escape Weekend del.icio.us

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

FEBRUARY 14, 2007

After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JANUARY 15, 2007

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. I also learned that the family business (custom trailer manufacturing) wasn't for me. 1) My mother. Not only one of the wisest people I've ever known, but also one of the smartest. 3) My brother, Joe Pick. 4) Terry Peterson, VP of Customer Service, SoftBrands.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Because when businesses aren't optimistic about demand, they don't invest in new software and other technologies. In this environment, smart businesses are taking advantage of reduced spending by their competitors to maximize their PPC results and increase market share.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

MAY 20, 2009

Today your logo has to work as tiny square icon in a browser address (see our website for example) to 50-foot long banner hanging from the ceiling of the Cow Palace… and also on business cards and in email marketing… We all need reminders I’ll use myself as an example of what doesn’t work. Then test it some more.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. Businesses often use language to describe their products or services that is very different from the language their customers use."

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

SEPTEMBER 10, 2007

WMC: How, when and why did you get started in this business? We thought long and hard about what we could do that would be different from all the rewards programs out there and decided to incorporate our passion for non-profits into the business model. as well as larger charities. It's been growing ever since.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

MARCH 11, 2008

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Advertising Agencies 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20