Customer Experience Matrix

JULY 22, 2010

Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists. Speaking of small business suppliers, Google and Intuit are long-shot contenders. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 14, 2007

(For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. I say this as someone who’s run my own Very Small Business for many years.) Small businesses may need to look beyond the market leaders to find pricing they can afford. hosted systems.)

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

JANUARY 21, 2010

Kynetx was founded in 2007 and currently is used in more than 700 applications from about 250 developers. Although the company does some application development, its primary business is selling execution on its platform, at rates from $.24 24 to $1.60 per thousand ruleset evaluations.

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux reports that non-customer data is is the fastest growing portion of its business. DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. Of course, DataFlux does use rules and reference information when appropriate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 29, 2011

Summary: Eloqua's registration statement offers new and interesting details about its business. As I mentioned earlier, it runs at a loss but has varied greatly over time: from recovering 91% in 2007 to just 51% in 2010. Not every firm in the business can say that. My analysis is below.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

DECEMBER 18, 2007

The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. It is designed to free up marketing analysts for more demanding work by giving business users a simple graphical interface linked to data marts assembled with standard Unica technology.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

OCTOBER 22, 2009

Business marketers probably spend more online, but, once you add in the cost of salespeople, I’d guess that online spending still accounts for less than 10% of the combined total. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Look, I know online marketing is important.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 11, 2007

For example, note Cisco general counsel Mark Chandler’s statement “The action we’ve taken is about protecting our brand.” (“Cisco, Claiming Ownership of ‘iPhone,’ Sues Apple”, The New York Times ), January 11, 2007, page C13). If relationships were really with companies, then the product name wouldn't be all that important.

Marketing Management 120

Marketing Management Multi-Channel Marketing Proposals Organic Leads 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. They aim to be a complete business operating system for very small companies (under 25 employees). Just kidding.or Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 10, 2007

Thus each participant needs to pay attention to how the others can be expected to perform before agreeing to do business. The Breakfast Wars”, Dining Out, The New York Times , January 10, 2007). It’s an interesting pairing: like Starbucks, McDonalds is really more about a branded experience than the food itself.

Brand Identity 120

Brand Identity Branding Conference Tagging 120

Customer Experience Matrix

DECEMBER 12, 2007

Products that sold two installations over the past three years might have added another six in 2007. We’ve found that QlikView addresses this directly because a business analyst can load detail data (e.g. Before anyone gets too excited, let’s remember that this is off a very small base.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

MARCH 16, 2021

Users can also select other views, including business units and repository types. Scores for each container are combined to create scores for repositories, locations, business units, and other higher levels. ActivNav was founded in 2007. This gives users a quick way to find problem areas and track data health over time.

Automation 194

Automation Privacy Work Management Rules 194

Customer Experience Matrix

DECEMBER 7, 2010

Back in 2007, my main complaint was that Tableau lacked a data engine. average as a line and individual observations as points); - more powerful calculations including multi-pass formulas that can calculate against a calculated value - user-entered parameters to allow what-if calculations The Tableau interface hasn’t changed much since 2007.

Enterprise Management 120

Enterprise Management Work Management Software Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JUNE 3, 2010

But the basic interface made sense and I can see that with a bit of practice, this would be a pretty effective system for a business analyst even if they lacked deep technical skills. Centrifuge was founded in 2007 and has multiple government clients, plus a few in private industry. Newly published assets can be listed in an RSS feed.

Analysis 120

Analysis Bundling RSS Sample 120

Customer Experience Matrix

JULY 7, 2009

million in 2007 and, presumably, has since spent it all. Many analysts and other on-demand business intelligence vendors have been quick to assert that LucidEra’s failure does not reflect a problem with the notion of on-demand BI in general. Much seems to focus on the apparent operating costs.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

OCTOBER 10, 2011

Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. But the fundamental approach has not changed.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 11, 2007

For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L.

Promotion 120

Promotion De-duplication Buzz Internet Marketing 120

Customer Experience Matrix

MAY 15, 2008

I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. I believe that marketers now recognize, perhaps only intuitively, that the amount of detailed, near-immediate information now available about individual customers substantially changes their business.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 27, 2008

Subscription pricing is available, but any way you slice it, this is not a system for small businesses. Perhaps more significant, the company raised $20 million December 2007, which may make it more commercially viable than most. So is ParAccel the cat’s meow of analytical databases?

Analytics 120

Analytics Vendors Pricing Price 120

Customer Experience Matrix

NOVEMBER 27, 2007

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. Tags: qlikview database technology analytics tools qliktech business intelligence analysis systems.

Aggregators 120

Aggregators Act-On Sample Analysis 120

Customer Experience Matrix

FEBRUARY 25, 2010

This puts it in a somewhat confusing business position, since it can sometimes replace a traditional campaign management system but more often receives output from one. Conversen was introduced in 2007. The system also provides operational reporting on campaign volume and responses.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

JANUARY 30, 2007

Yesterday’s The New York Times reported on personalized billboard messages directed at Mini Cooper owners identified by RFID tags in their key fobs (“Billboards That Know You By Name”, January 29, 2007, Business Day, page 3). I’m actually more interested in the business justification for this program.

Personalization 120

Personalization Privacy Advertising Agencies Display 120

Customer Experience Matrix

NOVEMBER 12, 2007

Actually, based on the July 2007 press release describing the BridgeTrack integration, Omniture positions itself as “online business optimization software” that provides “one standard view across all marketing initiatives”. That’s a bold set of claims. I’m skeptical but will wait to examine them some other day.)

Advertising Channels 120

Advertising Channels Work Management Marketing Management Marketing Automation Services 120