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| | IT'S ALL ABOUT REVENUE
DECEMBER 14, 2011 [2007, Business to Business] Hire A Journalist! (We did, and here’s what we learned)
Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned. The idea to hire a journalist came from my friend, David Meerman Scott. The first time I heard the idea was 2007. But it took a lunch with David last year to jolt me into action. I had a simple problem I needed to fix – to produce more and better content. Many of the postings were too Eloqua-centric.
| | CUSTOMER EXPERIENCE MATRIX
MAY 15, 2008 [2007, Business to Business] Demand Generation Systems Shift Focus to Tracking Behavior
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.) This is still a major selling point and vendors continue to make such streams more powerful and easier to use.
DECEMBER 14, 2011 | IT'S ALL ABOUT REVENUE
[2007, Business to Business] Hire A Journalist! (We did, and here’s what we learned)
MAY 15, 2008 | CUSTOMER EXPERIENCE MATRIX
[2007, Business to Business] Demand Generation Systems Shift Focus to Tracking Behavior