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Hire A Journalist! (We did, and here’s what we learned)

It's All About Revenue

Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned. The idea to hire a journalist came from my friend, David Meerman Scott. The first time I heard the idea was 2007. But it took a lunch with David last year to jolt me into action. I had a simple problem I needed to fix – to produce more and better content. Many of the postings were too Eloqua-centric. Hire A Journalist!

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.) I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007.