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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

A clear understanding of what you want to achieve with sponsorship can help you determine which kinds of packages will suit your goals. For example, your primary motivation might be revenue but you also want sponsors to help boost attendee engagement. A unique event experience will help you sell more sponsorships at subsequent events.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Content hubs help brands in any industry to organize large libraries of content.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Cold calling scripts help keep conversations on track toward a successful warm call — and beyond. Back in 2007, it took 3-4 cold call attempts to reach a prospect. Crafting a calling script, on top of building a cold calling strategy, can help reduce the amount of those attempts. or whichever time]. Conclusion.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Another area where tech can be helpful is in managing event budgets. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. ActiveCampaign.