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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

It’s also possible that you have a long-term plan to build your sponsor or partner base. In this case, your top priority is to identify opportunities for branding in your event and to build sponsorship packages around them. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages.

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. Offer an encouraging and uplifting tone and real-world applications to your product or service. Build a strong team. And we all needed it.

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Understanding the difference between brand and identity

Marketing Graham

A brand extends beyond mere visual symbols or products. It encompasses the emotions, perceptions, and overall reputation people associate with a company or product. Your brand represents the promises you make to your customers and the expectations they have when engaging with your products or services. What is a brand?

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event. Revenue Generation.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. It requires identifying and sending RFPs to different properties and waiting to receive responses from each of them. Todoist – For tasks and checklists. Fantastical – For calendars and tasks. Venue Sourcing and Selection.

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

Before the pandemic, the adoption of virtual platforms for event production was already on a significant rise, and now that many more organizations are seeing the benefits of virtual, there will be no going back in the use of virtual event technology for event production or augmentation. Ease of Collaboration and Community Building.