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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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6 Tips to Build a Thriving Remote Work Culture

SmartBug Media

Many organizations learned over the past few years just how hard it is to build and maintain what they consider their “company culture” when it comes to remote work. SmartBug® has been a remote-only company since its inception in 2007, so we’ve had a lot of practice in fostering long-distance relationships.

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Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

PureB2B

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand Demand Science Group’s service offerings.

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5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Reason for Calling. Creating a Cold Call Sales Script.