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Guest Posting: Still An Important Part of Your Digital Marketing Strategy

Online Marketing Institute

But as a blogger building your personal brand, guest posting may be the foremost strategy for ensuring your readership base increased over time, and that your name is established in the blogosphere. When you write informative articles on someone else’s blog or website, you increase their readership base. The result?

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm. December 10th, 2007 at 2:32 pm. December 10th, 2007 at 4:49 pm. December 10th, 2007 at 6:00 pm. Six Steps to a Remarkably Powerful, Personal Network. It’s NOT Who You Know.

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Content Marketing Writers: How’s Your Cognitive Fitness?

Writing on the Web

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. This is a great way to think up new and different metaphors for your writing.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Then, it simply asked them to write unbiased reviews of its products. Takeaway: Leesa owes its success to the trustworthy bloggers it associated with. Try our classes for free.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Other experts have seen similar results.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. You also reveal your values and purpose.